Draft concept for feedback. Not a live store. Prices and links are placeholders.
Y.W STUDIOS
Collection Mission Values Feedback
Back of the black Y.W Studios zip hoodie with the white Y.W logo
Drop 1
Zip hoodie
See the hoodie
White and brown trucker cap with the gold Y.W Studios embroidery
Drop 2
Trucker cap
See the cap

It's You vs. You.

Clothing for people who move through life with purpose, discipline and self-awareness.

Improve upon who you were yesterday.

The collection

Names and prices are placeholders until Scott confirms them.
Black Y.W Studios zip hoodie with the white Y.W logo on the back
Y.W Studios zip hoodie
Drop 1 / Black, white Y.W print
[PRICE]
White and brown trucker cap with the gold Y.W Studios embroidery
Y.W Studios trucker cap
Drop 2 / White and brown, gold embroidery
[PRICE]
CHANGED
[Photo to come]
The CHANGED piece
Next drop / [Details]
[PRICE]
Our mission

To encourage people to move through life with purpose, discipline and self-awareness.

Growth is not a competition against others. It is a continuous effort to improve upon who you were yesterday.

What we stand for

Individual Responsibility
You are accountable for the direction of your life. It's in your hands.
Discipline Over Motivation
Consistency matters more than bursts of energy.
Purpose Over Performance
Speed without meaning leads to dead ends.
Faith Without Force
[Scott to confirm the wording for this one]
For Scott

What should change?

First draft, built from your brand deck and your Instagram highlights. Tell us what feels right and what does not.

Does the look feel like Y.W Studios: black, yellow and red, with Dela Gothic One?
Should the first screen lead with the two drops, as it does now, or with one hero product?
What should the main button do: shop, follow on Instagram, or join a list?
Which pieces go in the collection, and what are the prices?
Y.W STUDIOS
Prototype for feedback, October 2026. Logo shown as text until the original file is added. Instagram: @y.wstudios.